Have you checked out the list of Top Grossing apps in the Apple App Store recently? Besides some flash-in-the-pan specialty app for ornithologists, 6 of the top 7 top grossing apps are free.
For close followers of the mobile industry, that’s no surprise. In a previous post last October, I pointed out the impact that free apps were having on the App Store. The Facebook model of free apps with in-game transactions is now dominating mobile as well. Why? As counterintuitive as it may seem, it’s possible to make more money when you give your app away for free. Possible, but certainly not guaranteed.